Would you like to know how we can unlock the full potential of marketing for your company?
Get in touch to explore opportunities!
Melanie Pylorides,
Global Manager Marketing & Business Optimization
“With Lesswood Marketing, Niek brings a tremendous amount of B2B marketing knowledge that he successfully translates into tactical strategies. We were looking for ways to bring our marketing activities to the next level in support of our digital journey and growth ambitions. Together with Niek we were, in a short amount of time, able to implement an effective and fully measurable marketing operating model. With this foundation now in place we look forward to work on new exciting projects together with Lesswood Marketing.”
In the next months of our cooperation, the focus will be on implementation and execution of the deliverables.
- Marketing operating model
- Lead generation marketing campaign
- Marketing dashboard
- Project plan to expand the marketing activities to China
- Proposal for a segmentation model 2.0
- Project plan to implement a regular customer satisfaction survey
Deliverables
In the first months of our cooperation, the focus has been on defining, creating and designing the relevant marketing fundamentals that enable Stolt to take the next step in their marketing journey.
Results
Lesswood's
approach
03
Performance Management (data)
02
Execution
01
Strategy
& plan
Stolt Tank Containers is market leader, has a proven track record and established customer base. They have been able to grow and maintain this position with a successful business model that is highly focused on sales. Marketing has played a marginal role in the past, but has taken the first successful steps towards making more impact and becoming relevant to the company’s success. Marketing has been identified as an opportunity for future growth and to strengthen the position as market leader. The challenge is to materialize the opportunity in the coming years.
Business Challenge
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Case: Stolt Tank Containers
Partner to accelerate
About Stolt Tank Containers
Date: September 19th, 2021
Stolt Tank Containers is part of Stolt-Nielsen Limited. Together with their sister companies Stolt Tankers and Stolthaven Terminals, they are part of a long-established organisation known for its leadership, innovation, quality, safety and reliability. Stolt-Nielsen Limited is listed on the Oslo Stock Exchange (Oslo Børs: SNI).
Stolt Tank Containers is a global provider of logistics, maintenance and management services for door-to-door shipment of bulk liquid chemicals and food grade products. With a fleet of more than 40,000 tank containers, hundreds of highly trained personnel and a global network of offices, depots and hubs, they are here to help improve your supply chain management, minimise costs and increase efficiency.
Customer name:
Stolt Tank Containers
Website:
stolttankcontainers.com
Start project
May 1st, 2021
End project
currently still ongoing
Service:
Partner to
accelerate
Case: Stolt Tank Containers
Customer name:
Stolt Tank Containers
Website:
stolttankcontainers.com
Start project
May 1st, 2021
End project
currently still ongoing
Service:
Partner to
accelerate
Melanie Pylorides,
Global Manager Marketing & Business Optimization
“With Lesswood Marketing, Niek brings a tremendous amount of B2B marketing knowledge that he successfully translates into tactical strategies. We were looking for ways to bring our marketing activities to the next level in support of our digital journey and growth ambitions. Together with Niek we were, in a short amount of time, able to implement an effective and fully measurable marketing operating model. With this foundation now in place we look forward to work on new exciting projects together with Lesswood Marketing.”
- Marketing operating model
- Lead generation marketing campaign
- Marketing dashboard
- Project plan to expand the marketing activities to China
- Proposal for a segmentation model 2.0
- Project plan to implement a regular customer satisfaction survey
Deliverables
In the first months of our cooperation, the focus has been on defining, creating and designing the relevant marketing fundamentals that enable Stolt to take the next step in their marketing journey.
Results
Stolt Tank Containers is market leader, has a proven track record and established customer base. They have been able to grow and maintain this position with a successful business model that is highly focused on sales. Marketing has played a marginal role in the past, but has taken the first successful steps towards making more impact and becoming relevant to the company’s success. Marketing has been identified as an opportunity for future growth and to strengthen the position as market leader. The challenge is to materialize the opportunity in the coming years.
Business Challenge
Lesswood's
approach
03
Performance Management (data)
02
Execution
01
Strategy
& plan
Date: September 19th, 2021
Stolt Tank Containers is part of Stolt-Nielsen Limited. Together with their sister companies Stolt Tankers and Stolthaven Terminals, they are part of a long-established organisation known for its leadership, innovation, quality, safety and reliability. Stolt-Nielsen Limited is listed on the Oslo Stock Exchange (Oslo Børs: SNI).
About Stolt Tank Containers
Stolt Tank Containers is a global provider of logistics, maintenance and management services for door-to-door shipment of bulk liquid chemicals and food grade products. With a fleet of more than 40,000 tank containers, hundreds of highly trained personnel and a global network of offices, depots and hubs, they are here to help improve your supply chain management, minimise costs and increase efficiency.
Would you like to know how we can unlock the full potential of marketing for your company?
Get in touch to explore opportunities!
scroll down
Partner to accelerate
