Would you like to know how we can unlock the full potential of marketing for your company?
Get in touch to explore opportunities!
- Brand identity (mission, vision, core values, pay-off, brand positioning)
- Target audience
- Value proposition
- Customer and buying journey
- Marketing strategy
- Lead Generation campaign
- Performance dashboard
Deliverables
Although the performance of all marketing activities is above industry benchmarks, we identified a gap in the marketing funnel. Once potential customers are aware and interested, the conversion to becoming a lead is very low. Research showed that there is insufficient information regarding the product and service offerings. Therefore we have advised to create 3 new landing pages as well as an online and printed brochure. This will improve the ratio towards the consideration and intent stage.
The focus of the campaign has been on advertising via social media. The performance of LinkedIn, Twitter and Facebook are well-above industry averages:
Results
Lesswood's
approach
03
Performance Management
02
Execution
01
Strategy
& plan
It’s the ambition to grow their business steadily and expand to different cities. Uparq started in their hometown Hellevoetsluis where the word-of-mouth and Facebook did the trick. The next location is based in Bergen op Zoom, a city where they have no brand awareness and not many connections.
It’s their ambition to sell or rent all garage
boxes before the opening and the main challenge is to generate leads.
Uparq has the ambition to professionalize the commercial process and create a successful marketing activation model that can be activated and customized for any new location.
Business Challenge
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Case: Uparq
Boost your business
About Uparq
Date: October 6th, 2021
Uparq was recently founded with the mission to create freedom for business owners, individuals and investors by offering space. It’s their ambition to create an inspiring and sustainable location where everyone feels comfortable. Their tailor-made garage boxes of high quality give owners the opportunity to create a workspace, practise their hobby, park their caravan or store their goods.
Service:
Boost your
business
Although the performance of all marketing activities is above industry benchmarks, we identified a gap in the marketing funnel. Once potential customers are aware and interested, the conversion to becoming a lead is very low. Research showed that there is insufficient information regarding the product and service offerings. Therefore we have advised to create 3 new landing pages as well as an online and printed brochure. This will improve the ratio towards the consideration and intent stage.
Service:
Boost your
business
- Brand identity (mission, vision, core values, pay-off, brand positioning)
- Target audience
- Value proposition
- Customer and buying journey
- Marketing strategy
- Lead Generation campaign
- Performance dashboard
Deliverables
The focus of the campaign has been on advertising via social media. The performance of LinkedIn, Twitter and Facebook are well-above industry averages:
Results
It’s the ambition to grow their business steadily and expand to different cities. Uparq started in their hometown Hellevoetsluis where the word-of-mouth and Facebook did the trick. The next location is based in Bergen op Zoom, a city where they have no brand awareness and not many connections. It’s their ambition to sell or rent all garage boxes before the opening and the main challenge is to generate leads.
Uparq has the ambition to professionalize the commercial process and create a successful marketing activation model that can be activated and customized for any new location.
Business Challenge
Lesswood's
approach
03
Performance Management
02
Execution
01
Strategy
& plan
Date: October 6th, 2021
About Uparq
Uparq was recently founded with the mission to create freedom for business owners, individuals and investors by offering space. It’s their ambition to create an inspiring and sustainable location where everyone feels comfortable. Their tailor-made garage boxes of high quality give owners the opportunity to create a workspace, practise their hobby, park their caravan or store their goods.
Would you like to know how we can unlock the full potential of marketing for your company?
Get in touch to explore opportunities!
scroll down
Case: Uparq
Boost your business
