Would you like to know how we can unlock the full potential of marketing for your company?
Get in touch to explore opportunities!
- Customer needs research
- Mission, vision and core values
- Brand identity
- Value proposition
- Marketing strategy 2021
- Brand launch campaign
- Social selling campaign
- Brand activation campaign
- End customer campaign
Deliverables
In the first nine months of 2021 Youfone Zakelijk managed to contract 80 business partners, 60% above its target and still counting. This is a result of a balanced commercial mix of marketing and sales activations that have been consistently executed.
Results
Lesswood's
approach
03
Execution
02
Strategy
& plan
01
Research
& Insights
Youfone Zakelijk’s ambition is to gather market share in the business market in the Netherlands with a focus on a high quality for a fair price. Most recently, the market had seen some big shift with provider merging or leaving. As a result, only a limited number of providers served the Dutch market. Although Youfone is a well-known and well respected brand in the consumer market, it basically starts from scratch in the business market. Youfone’s marketing team has the full focus on the consumer market and lacks B2B specific marketing expertise and experience.
The main business challenge is to position their brand with the target audience. Youfone zakelijk’s business model is based on partnerships with IT- and Telecom service providers. These provider operate locally and act as resellers to their customers. Youfone Zakelijk had the ambition to attract and contract 50 business partner in their first year of business.
Business Challenge
ZAKELIJK
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Case: Youfone Zakelijk
Build the marketing fundamentals
About Youfone Zakelijk
Date: September 30th, 2021
Youfone is one of the leading providers of internet, television, mobile and landline telecommunications in the Netherlands.
The company was founded in 2008 and has focused on serving
the consumer market. Until January 2021, when Youfone started Youfone Zakelijk to focus on the business market.
Customer name:
Youfone Zakelijk
Website:
www.youfone.nl/zakelijk
Start project:
April 1st, 2021
End project:
currently still ongoing
Service:
Build the marketing fundamentals
Case: Youfone Zakelijk
ZAKELIJK
Customer name:
Youfone Zakelijk
Website:
www.youfone.nl/zakelijk
Start project:
April 1st, 2021
End project:
currently still ongoing
Service:
Build the marketing fundamentals
- Customer needs research
- Mission, vision and core values
- Brand identity
- Value proposition
- Marketing strategy 2021
- Brand launch campaign
- Social selling campaign
- Brand activation campaign
- End customer campaign
Deliverables
In the first nine months of 2021 Youfone Zakelijk managed to contract 80 business partners, 60% above its target and still counting. This is a result of a balanced commercial mix of marketing and sales activations that have been consistently executed.
Results
Youfone Zakelijk’s ambition is to gather market share in the business market in the Netherlands with a focus on a high quality for a fair price. Most recently, the market had seen some big shift with provider merging or leaving. As a result, only a limited number of providers served the Dutch market. Although Youfone is a well-known and well respected brand in the consumer market, it basically starts from scratch in the business market. Youfone’s marketing team has the full focus on the consumer market and lacks B2B specific marketing expertise and experience.
The main business challenge is to position their brand with the target audience. Youfone zakelijk’s business model is based on partnerships with IT- and Telecom service providers. These provider operate locally and act as resellers to their customers. Youfone Zakelijk had the ambition to attract and contract 50 business partner in their first year of business.
Business Challenge
Lesswood's
approach
03
Execution
02
Strategy
& plan
01
Research
& Insights
Date: September 30th, 2021
About Youfone Zakelijk
Youfone is one of the leading providers of internet, television, mobile and landline telecommunications in the Netherlands. The company was founded in 2008 and has focused on serving
the consumer market. Until January 2021, when Youfone started Youfone Zakelijk to focus on the business market.
Would you like to know how we can unlock the full potential of marketing for your company?
Get in touch to explore opportunities!
scroll down
Build the marketing fundamentals
